[scenario] broadband's possible futures
Scenarios set in year 2010 illustrate a wide range of ways in which a multi-industry collision over broadband’s spoils might play out.
Some scenarios exact a heavy price on telecom as it is outflanked by new, unfamiliar competitors. Others illustrate new opportunities, not just for telecom, but for adjacent industries as well.
Articles
19 October 05
War of the Worlds - Part I: Broadband 2010
Five scenarios for the year 2010 illustrate a wide range of ways in which a multi-industry collision over broadband’s spoils might play out. Some scenarios exact a heavy price on telecom as it is outflanked by new, unfamiliar competitors. Others illustrate new opportunities, not just for telecom, but for adjacent industries as well.
Download this article:: WotW - Broadband Competition.pdf [2.2mb]11 October 05
Scenario - Utilities Included
Utilities Included: Whatever Happened to Telcos? imagines the strategic effects of consumer brands and retail channels displacing telcos from direct-to-consumer communications and entertainment markets.
Download this article:: WotW - Scenarios Utilities.pdf [1.5mb]10 October 05
Scenario - Pax Telefonica
Pax Telefonica: Mega Telcos and the New Balance of Power imagines the strategic effects of a major collision between telcos and cable, resulting in widely divergent telco business strategies as they seek to overcome further unraveling of their connectivity businesses.
Download this article:: WotW - Scenarios PaxTelefonica.pdf [1.6mb]10 October 05
Scenario - Viewers' Choice
Viewers’ Choice: Entertainment and Telco Transformation imagines the strategic effects of a shift in Telco TV strategy, abandoning head-to-head competition with cable and satellite in favor of an alternate entertainment delivery model, inflicting substantial damage on cable’s core business.
Download this article:: WotW - Scenarios ViewersChoice.pdf [1.6mb]10 October 05
Scenario - Phone Depot
Phone Depot:How Telecom Became a DIY Market imagines the strategic effects of a radical shift in communications intelligence moving away from the network to end-point devices, undermining both traditional and IP communications carrier business models and creating major distribution and after-market service opportunities.
Download this article:: WotW - Scenarios PhoneDepot.pdf [1.6mb]10 October 05
Scenario - Google World
Google World: How the Phone (and almost everything else) Became Just Another Web App imagines the strategic effects of a new generation of web-based applications embedding communication as “just another feature”, diverting large portions of telcos’ retail traffic, and truncating telecom’s growth ambitions
Download this article:: WotW - Scenarios GoogleWorld.pdf [1.3mb]10 October 05
