[mobile] quality of growth
Mobile communications is often viewed as one of telecom’s few bright spots – providing the prospect of significant growth, even when near-term profitability is elusive.
Yet mobile’s increasing shift towards broadband brings with it new strategic issues which challenge both the level and quality of revenue growth.
Articles
17 October 05
Wireless Outlook: Traveling the Back Roads to Carrier Growth
Like their wireline cousins fighting access line declines with bundled offers, wireless carriers are attempting to contain margin erosion of their core business. Their strategy? Modify existing mass market offers and price structures, explore incremental opportunities while hoping that the real solution will be growth in data services. The road to wireless growth in the near-term lies less in next-generation technology, and more in effectively levering existing assets to serve markets much closer at hand, at lower cost (especially distribution).
Download this article:: WirelessBackRoad.pdf [1.1mb]11 April 04
Public WLANs: The New Consumer Amenity
Telecom carriers aren’t telling retailers with valuable locations what’s really driving their appetite for WiFi service partnerships, and what retailers have to lose by giving up control over their own valuable locations…Retail chains can create more value from WiFi than telecom carriers, provide greater customer satisfaction, and strengthen their brand equity all at once.
Download this article:: ConsumerWiFi.pdf [329.6kb]1 April 03
How High-Risk Business Models are Jeopardizing 3G Wireless
The cost of 3G cellular data infrastructure is nearly prohibitive to carriers for the foreseeable future because of the massive capex requirements and, in Europe, the additional overhang from expensive spectrum licenses. Yet, ironically, and unlike current 2.5G deployments, once 3G is deployed it promises to be profitable by enabling affordable, rich media consumer services in ways that 2.5G cannot.
Download this article:: WirelessMarketplace.pdf [372.4kb]2 January 03
